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www.atrica.com
3255-3 Scott Boulevard
Santa Clara, CA 95054
tel 408.562.9400
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Atrica's mission is to supply Metro Carriers the Optical Ethernet systems they need to deliver
high speed, profitable services. Atrica's strategy is based on the fundamental belief that the existing strategy of
forcing SONET (synchronous optical network) technology into the Metro network in an effort to meet the increasing wave
of data-oriented bandwidth requirements in the Metro market will be both too expensive and too difficult to manage. The
end result of this effort will be services that do not match the technology requirements of the user community and do not
offer the service provider cost structure required for today's market. The vision of Atrica is that Ethernet - a
technology that has scaled from 1 Mbps to more than 10 Gigabits per second over the past two decades - can meet the
growing bandwidth demands in the Metro market in a way that is much more user driven than the alternative SONET
vendor-deployment strategy in effect today. Founded in February 2000, Atrica is a privately-held company based in Santa
Clara CA, with engineering and operations facilities in Israel and sales offices in the U.S., France, U.K., Germany and
Hong Kong.
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Vivek Ragavan, President & CEO
With more than 20 years of executive management
experience in the telecommunications industry, Vivek Ragavan was most recently president and CEO of Redback Networks.
Before that he was a founder, and served as president and CEO of Siara Systems, which was acquired by Redback in March
2000. Prior to Siara, Ragavan was president of ADCs’ Residential Broadband Group, where he was responsible for ADC’s
broadband communication access and transport businesses. Earlier, Ragavan was vice president of Engineering at General
Instrument where he led the company’s development of a leading digital video transport system. He received a BSEE from
Northwestern University and an MSEE from Cornell University.
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